As a strategic marketing professional with over 30 years-experience in marketing and marketing communications for high technology and non-profit markets, Lisa recently retired after nearly 11 years at the Pancreatic Cancer Action Network (PanCAN).
After her brother’s passing from pancreatic cancer in 2002 Lisa’s focus dramatically shifted from a marketing career at Microsoft to that that of working in the non-profit space. At PanCAN, As the VP of Marketing and Communications, Lisa initially set the marketing and communications strategy for the organization and led a team of 20 staff. During the last three years her work focused on developing and implementing a new organizational brand and messaging strategy as well as creative oversight for all constituent-facing communications across all print and digital platforms. Upon retiring from PanCAN, Lisa served as the Brand and Creative Officer.
Lisa’s efforts helped PanCAN emerge as a recognized brand and a powerful leader in the fight to end pancreatic cancer. With a strong brand and message platform the organization significantly increased national awareness and fundraising efforts – creating an unstoppable movement.
Books were a huge focus in Lisa’s family growing up and remains as such today with her own family. Her father started out as a literary agent for authors such as Ray Bradbury back in the 50’s and shifted into representing actors and directors with a long and highly regarded career at ICM. Lisa’s mother was a dedicated volunteer for many liberal political and social causes. Her mother established the Children’s Booklift Fund raising money and giving away 300,000 new books to children in underserved schools in Los Angeles during the early 60’s.
Lisa was past Vice President of the Heidi Duckler Dance Theater and continues to serve in her 5th year as an active Board member. Lisa lives in Los Angeles with her husband of 36 years. Their son attended St. Johns College in Santa Fe New Mexico where the school’s curriculum is based on the 100 Great Books of Western Civilization. The last book Lisa read was Beyond the Messy Truth by Van Jones.